Joy Nandy is the Master Trainer of several Writing and Advertising courses at The School Of Digital Advertising. He is also its founder and course developer. With over 35 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online and offline, shall end with the ability to “write”. It is with this belief that the school and its courses were created – because “Words Sell” and the internet survives on Words.
ADVERTISING
Joy Nandy started his career in Advertising as a young Copywriter with several local and international Advertising Agencies in Malaysia, including, CD Advertising, Naga DDB, KHK DMB&B, and Bates Advertising. At the young age of 26, he started his own advertising agency and grew it to a successful agency within a short time, having a string of international and prominent clients under its belt.
MEDIA
Joy was approached by the Publisher of FHM Magazine Malaysia to help launch the magazine in Malaysia for the first time as its Brand Manager. Nandy managed to get publicity for the magazine on national TV, and also launched the magazine in a massive way which included ferrying several hundred fans in 8 chartered buses which caused massive traffic in the heart of the city, making it to primetime news.
EDUCATION
Joy was later offered a job to teach Sales & Advertising at a college in London, which he accepted. He taught at this college, and also helped market the college by opening new markets for it. This resulted in the college purchasing another college only to accommodate the influx of new students, which he did through email marketing and agent activity. While at the college, he was also involved in the creation of the college’s own online course delivery portal and marketing activities. This was in 1999.
ADVERTISING EDUCATION
Combining these 3 work experiences, Joy Nandy is well-qualified to understand what students and learners need to learn in Marketing and Advertising. As such, he develops and teaches courses based on what is useful and relevant to businesses and commerce, with the important skills of writing and effective communication in focus. Technology changes, but the skills to write and communicate, along with the foundation knowledge of Marketing and Advertising, shall always remain with a learner. This makes the courses developed and taught by Joy, unique, relevant, and evergreen. He has been using and keeping himself abreast with Digital Marketing technology and its evolution since its infancy in the UK, and is able to impart A Wealth of Knowledge to learners today.
CERTIFIED MENTOR
Joy Nandy is a Certified Mentor by the Institute of Enterprise and Entrepreneurs (IOEE), United Kingdom.
SKILLS POSSESSED
The combination of skills Joy has makes his courses unique and beneficial to any learner which he incorporates into his training sessions:
• Copywriting (Traditional & Digital)
• Book Writing & Self-Publishing
• Publishing (Traditional & Digital)
• Content Writing / Blogging
• Content Marketing
• Advertising (Traditional & Digital)
• Marketing (Traditional & Digital)
• Branding
• Adobe Photoshop & Illustrator
• Wordpress Website Design
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Creative Directing (Creative Director)
• Advertising Campaign Development (Above & Below the Line)
• TV & Video Ad Script Writing & Production
• Radio Advertisement Script Writing & Production
• Podcast
• Public Relations: Press Release Writing & Interviews
• Presentation Skills & Public Speaking
• Lecturing & Training
• Selling & Sales Management
• Entrepreneurship
• Mentoring & Coaching
• Thought Leader
• Ideas Generator
• Product Development
• Business Development
• Lead Generation & Closer
• Business Management
• Social Skills.
INDUSTRIES
Joy Nandy has experience in the following industries:
• Publishing
• Advertising
• Media
• Education
• Property
• Investments
• Entrepreneurship
• Technopreneurship (Inventor of Malaysia’s First T-Shirt Vending Machine)
